Vonira Beauty Co., Ltd

How to Custom Private Label Makeup Brush?

Release Time. 2015-06-28

To custom private label makeup brushes, research your niche, find a manufacturer, and then design every detail: choose brush shapes, bristle types (natural/vegan), handle materials/colors, and add your logo via silk printing or foil stamping, all while creating branded packaging for a unique, cohesive product line.


Step 1: Plan & Research

Market Research: Identify your target audience and unique selling proposition (USP).

Concept: Define your brand's style (e.g., luxury, minimalist, eco-friendly) and budget.

Product Line: Decide on the specific brushes you'll offer (e.g., foundation, eyeshadow).


Step 2: Find a Manufacturer & Design

Source Suppliers: Look for reputable private label manufacturers (like Shimmer Brush, Taiki, Green Brush).

Design Details: Work with them to customize:

Bristles: Natural (goat, pony) or high-quality vegan synthetics (PBT, nylon).

Handles: Wood, acrylic, or other materials; specific shapes and colors.

Ferrules: The metal part connecting bristles to the handle (color/finish).

Branding: Provide your logo (PDF/AI files) for printing on handles (silk screen/hot foil) and custom packaging.

Samples: Get and test samples to ensure quality and performance before bulk ordering.


Step 3: Production & Launch

Packaging: Design custom boxes or pouches for a premium unboxing experience.

Compliance: Ensure products meet quality and safety standards (though FDA doesn't pre-approve cosmetics, they must be safe and correctly labeled).

Production: Place your bulk order, often with minimum order quantities (MOQs) around 5,000 pieces per brush type.

Marketing: Launch with social media, influencer collaborations, and your brand's story.

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